Despite the complexity of the material Kalbach deals with throughout Chapter Two, he closes it by reiterating some concrete, practical advice. Three points emerge as being of immediate importance:

  • Labelling is absolutely critical
  • Organization must be sensible 
  • Appearance plays an important role
Less important is consistency in navigational structure. As Kalbach says,
Consistency in navigation is … important in  supporting the information seeking process. But too much consistency in navigation may be a bad thing. The notion of transitional volatility shows that variations to the navigation are actually important in creating a sense of movement through a web site. These changes, however, should be subtle and predictable.


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