Despite the complexity of the material Kalbach deals with throughout Chapter Two, he closes it by reiterating some concrete, practical advice. Three points emerge as being of immediate importance:
- Labelling is absolutely critical
- Organization must be sensible
- Appearance plays an important role
Less important is consistency in navigational structure. As Kalbach says,
Consistency in navigation is … important in supporting the information seeking process. But too much consistency in navigation may be a bad thing. The notion of transitional volatility shows that variations to the navigation are actually important in creating a sense of movement through a web site. These changes, however, should be subtle and predictable.
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